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Unless noted in this chapter, all other sign regulations, standards, and permits in 20.960 – Signs shall apply with the following exceptions:

A. Free-standing signs.

1. Allowable area: 1.75 sq. ft. total per linear foot of property frontage on which the sign is located. No one sign face can be more than 0.875 sq. ft. per linear foot.

2. Number of signs: One (1) complex sign is allowed per plan district entrance where entrance is defined as public street access into the plan district. Additionally, one (1) franchise sign is allowed per entrance to each dealership within the district boundaries.

3. Height of signs: Maximum 30’ to be measured from grade to top of sign, except in cases where the property abuts or is immediately adjacent to a state or federal highway. In these instances, the allowable height is 45’.

4. Encroachment above public right-of-way: Maximum allowed encroachment is 3’, but not closer than 2’ from curb line. Minimum allowed height to bottom of sign is 10’.

B. Changing image signs.

1. Existing. Existing changing image signs are permitted and may be replaced or altered provided the sign area is not increased and the brightness of the sign is not increased. Maximum height of signs to be 30’ measured from grade to top of sign, except in cases where the property abuts or is immediately adjacent to a state or federal highway. In these instances, the allowable height is 45’.

2. New. No new changing image signs are permitted.

C. Fascia or wall signs.

1. Allowable area: Maximum 12% of building elevation on which the sign is erected. Minimum of 30 sq. ft.; maximum of 250 sq. ft.

2. Number of signs: No more than a total of two (2) per franchise per elevation.

3. Height of sign: No sign shall extend more than 3’ above parapet or eave line.

4. Encroachment above public right-of-way. Per 20.960.060D4, no encroachment allowed for signs less than 8’ above grade; encroachment allowed if not to exceed 3’ for signs 8’ to 10’ above grade, 4’ for signs 10’ to 12’ above grade, and 6’ for signs more than 12’ above grade.

D. Directional signs.

1. Allowable area: 8 sq. ft. per side per sign.

2. Number of signs: One per each side of driveway access to each dealership.

3. Height of sign: Maximum 4’ from grade to top of sign.

4. Sign placement shall comply with the sight vision clearance triangle as required by Section 20.985.

E. Banners.

1. Allowable types: Wall-hung, pole-hung, or affixed to permanent canopies or membrane structures.

2. Allowable area: Wall-hung banners or banners affixed to a canopy shall not exceed 100 sq. ft. in size per banner. Pole-hung banners shall not exceed 40 sq. ft. in size.

3. Number of banners: Wall-hung banners shall not exceed more than 15% of the allowable signs per dealership. Wall-hung banners shall not cover permanent signage or address numbers. No more than one pole-hung banner shall be located on each side of any on-site pole or light standard. There are no restrictions on the number of pole-hung banners per dealership.

F. Permanent Portable Signs.

1. Purpose: Consistent with 20.960.090A1, permanent portable signs shall be defined as “on-site” signs placed in the right-of-way along the business frontage and on the same side of the street as the building or establishment which it advertises. Permanent portable signs shall be meant for continuous display during the hours the business is open and shall have the primary purpose of identifying the business. They also shall be allowed for the purpose of directing persons to the premises.

2. Allowable area: Maximum size of sign shall be 9 sq. ft. per sign face, with a maximum of two sign faces per sign.

3. Number of signs: One per each side of driveway access to each dealership.

4. Height of signs: Maximum 36" from grade to top of sign.

5. Duration: Permanent portable signs may be on display in the right-of-way during the hours the business is in operation.

G. Temporary Portable Signs.

1. Purpose: Temporary portable signs may be placed in the right-of-way within the Plan District for the purpose of advertising. Temporary portable signs may be used to advertise the dealership or a special event at the dealership.

2. Allowed area: Maximum size of sign shall be 9 sq. ft. per sign face, with a maximum of two sign faces per sign.

3. Number of signs: Maximum number of 3 signs per dealership.

4. Height of signs: Maximum 36" from grade to top of sign.

5. Duration: Temporary portable signs may be on display in the right-of-way during the hours the dealership is open.

6. Location: No temporary portable signs shall be located outside the designated plan district.

H. Permit Requirement Exemptions. The following shall not require a sign permit:

1. Banners

2. Portable Signs (temporary or permanent) (Ord. M-3733, Added, 01/23/2006, Sec 3)